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Blog

We’ve Been Approved by the Oakland Planning Dept!

We’re thrilled to announce that the City of Oakland Planning Department has approved our project. This is a major milestone for us and a particularly big deal because we encountered many roadblocks and delays during the 8 month process. We’re pleased to now have this appro
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Announcing Our Interim Director of Store Operations

We’re pleased to announce that Larry Ferguson has joined our leadership team as interim Director of Store Operations. Larry is an industry veteran with decades of experience as a manager and executive at a variety of food markets and supermarkets. He has opened dozens of new sto
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Introducing our new nonprofit partner: Fresh Life Foundation

If you have been following our “Grocery Store As….” blog series then you know that People’s Community Market (PCM) is being created as a social enterprise that will focus on making a positive social impact on the West Oakland community. Yet creating a small bus
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Grocery Store as Personal Dignity

Buying food can be empowering. But, when individuals lack privilege or choice, that same act can become a source of indignity. Like when someone at a checkout register has to ask the cashier to take items off the ring up – as everyone in line watches – until the total gets
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Help Secure a $40,000 Match to Maximize our Mission

An Oakland nonprofit and a local investor have pooled a $40,000 match if we raise $40,000 from supporters by Friday, December 2. This is the final end-of-the-year push to reach our $2M goal. This match will double every dollar invested in our project in the next 16 days. If you’
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PCM & EBALDC awarded $750k grant

We’re excited to announce that, in partnership with the Easy Bay Asian Local Development Corporation (EBALDC), PCM has been awarded a $750,000 grant from the federal Healthy Food Financing Initiative (HFFI). The HFFI grant program is a public-private partnership to improve access to h
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Grocery Store as Cultural Center

Community markets can play an important role in preserving cultural food traditions. They can reintroduce and reconnect people to their familial and cultural food heritages. And they can help reinvigorate a passion for and practice of the diverse food ways of a community. West Oakland
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Grocery Store as Economic Elevation

West Oakland is challenged by a host of economic problems stemming from income inequality and a lack of employment opportunities. With an unemployment rate of 13% and 40% of residents earning below the federal poverty level, West Oakland residents are in need of employment opportuniti
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Stock Purchase Assistance Program

West Oakland residents can now receive financial assistance in purchasing stock in our community market. Individuals and households residing in West Oakland who are in one of the following annual income levels can receive the following financial assistance: You must be a West Oakland
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Grocery Store as Social Space

People in West Oakland want social and cultural experiences in their own community that provide recreation and connection to their neighbors. They want a family-friendly and culturally inclusive setting that offer a safe and welcoming atmosphere to gather and socialize. And they’re hu
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