Brahm Ahmadi and his colleagues have discovered a gold mine: a population hungry for healthier food choices, and unwillingly sending considerable dollars outside their community for lack of options there. Rather than creating research studies or legislative solutions, the folks at PCM aim to build a grocery store that provides nourishing food, keeps those dollars in the community, and also acts as a community gathering place. Even better, rather than opting for commercial funding, they’re drawing in people like me, and you, to be a part of it. I’ve worked in public health and philanthropy for nearly three decades, but I don’t recall coming across a more practical, engaging solution to a public health problem. I’m thrilled to be part of it, and I’m pretty sure I’ll be going out of my way to shop there, too.